Mental Accounting, Loss Aversion, and Individual Stock Returns
نویسندگان
چکیده
The point of this note is to explain the ideas in the above research paper without using any mathematics or technical jargon (the original paper contains both). The intended reader is someone who is interested in economics and finance but who is not an academic researcher. I welcome your comments on the ideas below, whether you agree with them or not; and also on the write-up itself -for example, please let me know if it is confusing, so that I can rework it.
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